Not much has happened in August. I think we’ve pretty much settled into our current roles and found some semblance of balance. To put it nicely, August was a nice and slow month. To put it plainly, we’ve finally entered a state of stagnancy, which means we’re no longer seeing much growth, and the cycle of slow decline may be upon us.

Our goal tracker has dropped from July’s 89% to August’s 86%, representing a 3% decline in revenue.

Yet, our actual figures seem to tell a slightly different story. Now, I’m no expert in math, but I do believe I’ve got the calculations right, and according to the sheet, our revenue has fallen by 6.17% from last month.

In August, we had 5 cancellations, including yet another major sponsor falling from our grace, while gaining only 1 new membership. The imbalance between what we’re losing and what we’re bringing in is becoming increasingly difficult to ignore.

Overall, August wasn’t disastrous, but it wasn’t particularly encouraging either. The lack of growth, combined with continued cancellations and declining revenue, suggests that we’ve reached a point where maintaining the status quo is no longer enough. If this trend continues, the slow decline we’re seeing now could become much harder to reverse later.

September, therefore, needs to be less about settling into our current rhythm and more about disrupting it. We need to focus on bringing in new memberships, retaining the ones we have, and most importantly, figuring out where we can create meaningful growth again before stagnancy becomes the new normal. Any suggestions on how we can turn our fortunes around would be greatly appreciated!