I know the current coronavirus pandemic may be daunting, but Re:Library is here to make it better and provide you with a daily dose of Gender Bender goodness! Make sure to stay at home and stay healthy!
On another news, let me talk about how the current pandemic is affecting all the publishers as a whole.
Typically, we’d see a bit of up and down at the start of the new year, with February-March seeing it rise once more, especially as marketing departments in companies need to finish out their Q1 budget. But we aren’t seeing that happen this year.
Digital ad budgets are the fastest and easiest to pull when the market drops and revenue forecasts for public companies (the ones that advertise the most) change; digital ad campaigns rarely involve any sort of contract, and it’s pretty simple to cut a campaign or add one back in quickly.
Businesses who advertise, particularly public companies, want to keep their company in or near the black as much as possible, especially as they have to report their earnings at the end of Q1 (March 31st). If they can easily cut an expenditure, they will.
What this all means is that, since everyone is staying at home, no one is buying anything, so there is no point to advertise anything. Which in turn also drag the ad rates down to the bottom low. If it’s not too much to ask, we’d appreciate it if you can browse Re:Library with your Adblocker turned off. We also have mouths to feed, and a site to upkeep, any form of support is much appreciated. Thankies.
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